Ever since the famous “Get a Mac” campaign that features a young, cool Justin Long as Mac and John Hodgman as PC, Apple has challenged users to think differently about Mac.
And once again, it’s time to see Mac in a new way — at work.
As digital natives proliferate the workforce, offering technology choice becomes even more advantageous. Technology choice helps users feel more comfortable and productive, but it also shows employees that their opinion is valued.
Case in point: When companies offered Mac to employees, they saw a 20% increase in retention and a 5% increase in productivity, according to a Forrester Total Economic Impact Study.1
Perhaps that’s why 84% of the world’s most innovative companies deploy Mac at scale.3
But Mac at work isn’t just about employee satisfaction. Organizations with Mac see an estimated 60% decrease in support tickets compared to PC users.2
Despite these compelling statistics, businesses have shown hesitancy to bring Mac into their device ecosystem.
Some of the top misconceptions about Mac computers for business include:
- The Mac isn’t as powerful as a PC.
- The Mac isn’t as compatible with business software.
- The Mac isn’t as customizable as a PC.
- The Mac isn’t equipped with enough battery power.
- The Mac isn’t as secure as other operating systems.
- The Mac is more difficult to support.
- The Mac is too expensive for business use.
However, these misconceptions are largely outdated or inaccurate and do not reflect the reality of using Mac computers in modern business environments.
With cutting-edge technology and innovative features, Apple Mac, iPad and iPhone products offer a range of benefits for both knowledge workers and IT.